The phrase social media marketing (S MM) refers to the application of social media to promote a business s services and products. Social media marketing offers businesses a powerful way to connect with current customers and attract new ones while simultaneously allowing them to reach out to their ideal customer base. These social media outlets include Facebook, Twitter, YouTube, LinkedIn, FourSquare, Yelp, and Foursquare among others. These social media outlets provide a unique opportunity to businesses to reach a large number of prospective customers in a short period of time.
While using social media to increase sales is relatively new, some companies have begun implementing these methods as part of an integrated marketing plan. SMM is based on three common skills: building relationships, providing information, and compelling content. In order to be successful, it is important for traditional marketing to be supplemented by these four primary activities. Each of these four activities, when done in sequence, provides a strong framework for marketing to be more effective and to achieve measurable goals.
Building relationships is often considered the most valuable aspect of SMM. Through this strategy, businesses are able to build stronger ties with their audience. In return, they can gain access to an audience that shares the same values as their brand.
In essence, this involves two-way communication between the brand and their audience. To facilitate this process, several tools including Twitter, Facebook, and hashtags are used to communicate information between both parties. An example of social media tool that can be used to implement this process is Hashtable. Hashtable is a free tool provided by Twitter that allows users to make and share content based on keywords.
Another powerful strategy for social media marketing is to use hashtags. hashtags are short keywords that can be used to categorize content shared on social media platforms. This strategy, when executed properly, helps marketers identify trending topics on their target market. Additionally, it allows them to share relevant content with their followers in order to build relationships.
Many experts agree that the best way to succeed in social media is to build a personal relationship with their audience. It is through this relationship that a brand can gain access to their target audience. It should be noted that this social media strategy is not solely for large companies. SMM can also help smaller brands establish a connection with their audience. For instance, smaller businesses may want to consider reaching out to their target audience through social media.
The above strategies provide a common sense definition of social media marketing. The definition outlines four key areas in which SMM can help a brand. When properly executed, these four steps can prove beneficial to any brand.
These strategies, when implemented, will allow a brand to leverage the strength of its users’ content. The strength of a brand’s user-generated content is a direct result of the company’s engagement with its followers and fans. Through SMM, a business can find new ways to connect with its followers and fans. A strong social media presence can prove more effective than traditional marketing strategies. It can also drive significant impact to the brand’s online reputation.
A great social media marketing strategy must be able to monitor the conversations happening on the platforms it is set up to manage. This is necessary because a strategy should be able to adjust as business trends change. This way, marketers can ensure that they are maximizing the benefits of their chosen platform.
SMM allows marketers to test different messages to determine which ones draw the most attention. This helps them fine-tune the messages they wish to promote to ensure that they reach their target audience. However, SMM is best suited for small companies that lack the resources to run an entire campaign on social networks. For these businesses, hiring a SMM specialist would be more beneficial.
SMM allows a brand to focus on a single platform and generate greater visibility at the same time. This allows marketers to evaluate the success of their social media strategy more effectively. The results of this strategy can be measured using various metrics such as open rate, click-through rate and number of followers.