Social Media Marketing (S MM) is a huge boon for the marketing industry and has thus opened up a world of new opportunities for online marketers and viewers to connect with one another. A very large global network of 350 million internet users and fast growing! The key to successful marketing is connecting with your audience, and social media allows you to do that in an effective way.
The first step to making social media work for you is to define your business goal. How far are you going to go? Is your business goal to just connect with the customers or is it to expand your customer base dramatically? Once you know what your business goal is you can start thinking about the best way to achieve that. You will need to define a business goal and work towards that goal using social media.
The first platforms that emerged were Twitter and Facebook. These have become very popular and are used by millions of people globally. However, many marketers have ignored them and focused on these alone. While this is fine if you want to focus on a few big platforms, this often means you ignore the smaller ones which are just as, if not more, effective. If you want to make your presence felt on a wider scale, you need to have your marketing spread across all of these platforms.
Another thing to consider is media sharing, or more accurately, social sharing. Social sharing allows users to let others know about your content, whether it be via direct messages, news feeds, video, podcast, and more. Social media sharing has come along way and now is arguably even more important than ever.
One area that has seen a lot of growth recently is messaging apps. The rise of messaging apps such as Twitter and Facebook has given businesses a new opportunity to market to their audience. While messaging apps were once considered less popular than other forms of apps, that isn’t true anymore. In fact, some of the most popular social networking sites, including Twitter and Facebook, have seen growth in recent years. In fact, messaging apps have become so popular that many businesses have chosen to outsource their social media marketing to a specialist company.
YouTube, the video site, has also seen growth, both as a result of the rise of mobile video and its place in the overall media landscape. YouTube now has millions of regular viewers, making it the second highest visited site on the entire web, after Google. YouTube and other video sites offer a fantastic opportunity for businesses to advertise their brands and boost their own brand presence. However, businesses must use YouTube and other video sites properly in order to gain the benefits of this form of media marketing.
One other area where businesses can benefit from social media marketing is in the realm of video production. Many companies host video blogs, which are essentially more or less a video equivalent of a blog. These videos are intended to provide information to customers, answering questions, explaining products, and so forth. While these blogs are primarily used to give consumers and business partners more information about their products and services, they can also be used in campaigns to boost brand recognition. This form of marketing is particularly useful for small businesses that don’t have much capital to invest in TV advertising, but still want to take advantage of this medium to boost their presence.
With all of the opportunities that this form of media offers, it’s easy to see why it’s increasingly popular for brands to get involved. Creating content, driving engagement, and gaining brand recognition are all ways that brands can effectively market themselves. By communicating with their audience in an engaging and informative way, businesses can easily win over the hearts and minds of potential customers. This strategy doesn’t simply apply to small businesses, though. Major corporations that have long ignored online social interaction are starting to realize the value in tapping into this new medium.